Daily Archives: March 15, 2016

Deciding on a Name

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One of the most important things that you will do is to decide on a name for your new business. Some people are fortunate and they can come up with a winner without much thought. Naming your business is not a difficult task, but there are some important things to keep in mind before you make the commitment to your final choice. This is an area that you can take your creative license and have fun.

Relate the business name to its function

It’s always a good idea to make the name of your business has something to do with the kind of business that it is. For example, “Cuts and Curls” for a hair salon or “Pup Tents” for a dog house manufacturer. These may sound a little cheesy, but you get the point.

Use creativity and make it catchy

The name you choose for your business will be a form of advertisement for your services. The catchier, the better so people will remember it more easily. Avoid using offensive names because this could put some of your potential customers off, but make it punchy enough to bring a smile to someone’s face. It isn’t a deal breaker to choose a name that simply states what it is, such as “Barb’s Dog Walking Service.” Using just a few words in the name is the best bet because businesses with long drawn out names can be frustrating and annoying for customers who are trying to tell others about your business.

Solicit the help of others

If you’re having a tough time deciding on the best name for your new business idea, ask a few friends what they think about your choices. Sometimes the best choices can come from someone who is totally disconnected from the situation. In the end, the decision is yours, but the process of choosing a name can be fun and entertaining.

Domain name

Ideally, the domain name for your business will include the name of your business. Before you commit, it’s important to make sure that the domain name that you choose is available. This is the danger of going with a more generic business name. If it’s a popular name, it may already be taken. The domain name is important for internet marketing and getting your business name listed high in search engine rankings. When all of the components of your website are relevant to the business name, and better yet, the function of your business, it will be easier for potential customers to find your advertisements on the web.

We’ve gone into a lot of detail for the simple task of choosing a name for your new business. The reality is that you can choose about any name that you want. Just by keeping these tips in mind, you can make the choice work to grow your new business more quickly.